CAMELBAK: FUEL YOUR FLOW
As festival season approaches, attendees will find themselves out in the sun moving and grooving, yet water is rarely top of mind until it’s too late. We want to change that. CamelBak makes water breaks obsolete, solidifying them as the ultimate festival hydration station.
RELEASE THE HYDRATION TOUR
We’ll debut the CamelBak Summer Hydration Tour via Instagram. We‘ll be at major festivals around the country, posted up at our hydration station tent, dishing out H2O facts, hydration packs, and endless water refills.
SOCIAL
We’ll leverage partnerships with influencers on Tik Tok to both hype up CamelBak’s tour dates and to highlight how critical a good hydration pack is to any successful festival adventure.
HYDRATION HOTLINE
QR codes on OOHs and social post links will connect festival guests and CamelBak users to our Hydration Hotline, where we’ll tackle any water-focused issues, festival enquiries, and whatever else is on the mind.
RUN TO THE MUSIC
Along our tour dates, we’ll partner with the world’s first Running Music Festival to generate more connections between our notoriously adventure-focused brand and the festival mindset.
VINYL
As an ode to festival moments that eclipse daily life, we’ll release a vinyl record comprised of unaltered recordings from each tour stop.
