LAY’S: THE CHIPTO EXCHANGE
Introducing the Chipto Exchange, the world’s first and only platform to trade Lay’s with anyone, regardless of location. Recent tariffs have made importing international goods more costly than ever. Lay’s wants to ensure that its foodie-minded snackers have access to their 200+ global flavors at alltimes.
THE APP
Load up the chips your pantry holds dear, and secure your snack wallet. Next, scour the exchange in search for flavors not found anywhere else. Lock in a trader matching your Lay’s cravings and wait for the snacking to commence.
Don’t let you or a loved one fall short of your flavor needs. Alert our 24/7 Spud Buddy assistant when the perfect snack calls to you or the flavor that’ll turn your life problems around is halfway across the world. Turn on notifications to receive updates about trades.
CHAT BOT
OOH
LTO CHIP
SOCIALS
We’ll capitalize on March 14th being National Potato Chip Day, and introduce Lays’ new celebration of International Chip Day on Instagram. Hot to market will be our first ever flavor available to retailers worldwide.
A partnership with Kevin Hart will leverage his enigmatic persona to generate serious buzz around Chipto and our newest flavor.
