KRAFT SINGLES: SUCCUMB TO THE ETERNAL CHEESE
Kraft Singles struggle to maintain sales after Labor Day, when summer comes to an end and burger gurus everywhere close their grills up before the air gets chilly. But Kraft Singles are the perfect Fall food: they’re ooey, gooey and a weird kind of orange. And it’s spooky just how much you crave them—after one bite, there’s no turning back.
SOCIAL AWARNESS
Leading into Halloween, we'll send out a set of Instagram PSAs warning folks of the inevitable craving soon to take hold of us all.
LANDING PAGE
QR codes link to a landing page relaying the inevitable transformation to an existence fixated on the ultimate craving.
SOCIAL: MELTING HOUR MOMENTS
We’ll ask people to share their most intense Singles cravings with Kraft on X. We’ll post the ones that make the cut and are worthy of being #MeltingHourMoments
